Hi, I’m Tamir.
Product designer. 5 years in design, 4 of them in banking: Kaspi, Freedom SuperApp, Jusan Bank. Below are case studies where I launched fintech and AI products for millions of people.
Selected work
2023–2026
Screens are in Russian — the language the products were built in.
Kasper: 8 in 10 conversations end with a product selection
Designed how the assistant thinks, asks follow-up questions and picks products in Kaspi Shop.
Cut social-media support requests by 74%
On Threads people wrote “Kaspi steals money”. Now messages and transaction details explain where the difference comes from.
Cut product listing time almost in half
A tool for Kaspi Shop sellers: AI builds a product listing from a single photo.
Kaspi Gold in Apple Pay and Google Pay: 1M cards in 3 days
Adding a card with a security check, plus a separate path for kids.
Raised loan conversion almost 4×
Built refinancing right into the loan application — for people who used to be rejected.
Designed cashback that grows with the company’s stock
A 4-tier loyalty program: up to 7% cashback in Freedom Currency.
Launched a kids’ card: 200K in 3 months
A card for kids aged 6+ with tasks from parents and savings goals.
Built a design system from scratch in 2 weeks
Tokens, light and dark themes and 27 component groups. Colleagues say it’s still in use.
Integrated Arbuz into the Freedom super app in a month
Grocery delivery with payment in a couple of taps and up to 25% cashback.
Kaspi.kz
Product Designer · Nov 2024 — Present
I design B2C and B2B products in an app used by more than 15 million people: Kaspi Gold, transfers, deposits, loans, Kaspi Red+ and Kaspi Pay for business. Launched two AI products — the Kasper assistant and Kaspi AI for sellers. Some Kaspi metrics are under NDA — happy to talk about them in an interview.
Freedom Bank
Product Designer · May 2024 — Nov 2024
Freedom SuperApp
In six months I launched a new loyalty program, integrated Arbuz into the super app and built a design system from scratch. Also worked on loans, travel and Afisha (Ticketon).
Jusan Bank
Product Designer · Jan 2023 — May 2024
Now Alatau City Bank
My first bank in product design. I worked across almost every area: loans, payments, transfers, deposits, travel. Launched a kids’ card from scratch and started with a hotel booking service, where I was the only designer.
Tamirulan Sultangali
Product designer from Almaty, Kazakhstan.
I’ve been building fintech for 4 years: Jusan, Freedom, and now Kaspi — an app used by more than 15 million people.
My strength is complex flows where legal, security and business requirements meet: debt burden in lending, currency control, selfie verification, restrictions for kids.
At the same time, I get products to launch fast and adapt when the requirements change.
I use AI to automate my work: building prototypes, getting into new problems, writing copy. Open to remote work and relocation.
I love picking up new hobbies, play the guitar and take my coffee seriously.